Total Panic at Apple: Amazon Lists iPhone 15 Pro at Ridiculous Prices

Apple and Amazon are set to go head-to-head on iPhone 15 Pro pricing.

Amazon has listed the iPhone 15 Pro with a price tag of $699, a full $300 less than Apple's expected retail price.

The e-commerce giant is offering the 128GB model of the iPhone 15 Pro for $699, while Apple is expected to sell the same model for $999 when it launches later this year.

This price difference is likely to put pressure on Apple to lower its prices for the iPhone 15 Pro, or risk losing market share to Amazon.

Apple has not yet commented on Amazon's pricing.

However, the company has a history of discounting its iPhones shortly after launch, so it is possible that Apple will eventually match Amazon's price.

For consumers, this price war between Apple and Amazon is good news.

It means that they will have the opportunity to get their hands on the latest iPhone at a more affordable price.

It also means that Apple will have to work harder to differentiate its iPhone 15 Pro from the competition, and that could lead to some exciting new features and innovations in the future.

Here is a summary of the key points:

• Amazon has listed the iPhone 15 Pro for $699, $300 less than Apple's expected retail price.
• Apple has not yet commented on Amazon's pricing.
• This price war between Apple and Amazon is good news for consumers.

What do you think?

Will Apple lower its prices for the iPhone 15 Pro? Or will Amazon's price cut force Apple to rethink its pricing strategy?

Let us know what you think in the comments below.